Twenty years in online marketing - rooted in the DACH market, working internationally. Freelance, in teams, and in leading roles at companies that moved fast and built things from scratch. One direct contact from kickoff to handover.
I run digital projects that actually ship. From lean solo builds to international team efforts - scopes vary, standards don't.
My start was in affiliate marketing. From there I moved into web development, then into project management and digitalisation. Today most of my work is leading projects in online marketing and digital transformation - with the advantage that I can still open the code editor when something needs fixing or building from scratch.
Highlights along the way: co-leading the build of an international affiliate platform. Playing a key role in launching a payment provider. A long-running engagement in Tanzania where I develop and maintain a ERP/CRM system, lead the project, and train the team on the ground.
Multi-year postings in Austria and Spain, recurring time in Thailand, and ongoing work in Tanzania taught me what travels and what does not. In code, in process, and in client relationships.
What I bring is structure and reliability without the overhead. Senior experience, direct communication, and a network of specialists when the project calls for it.
Picked by fit, not fashion. The list below is the working set, not a wish list.